Western Intake Partnership
Creative Direction, Graphic Design
Branding, Advertising, Public Relations, Marketing, UI/UX, Social Media
This project was designed as part of my employment with HDR.
The PROJECT
Facing exponential population growth, Chatham County, the City of Durham, and the Town of Pittsboro have been exploring ways to meet their long-term water supply needs. The Western Intake Partnership was formed with the mission to continue to provide reliable, high quality drinking water to the Triangle region. With multiple collaborative projects, this partnership needed a brand where they could provide project updates without favoring one city or town over another.
The STRATEGY
When people hear about water supply issues, blood pressures rise. Given this, it is important to position the partnership as a trusted neighbor - someone who can soothe fears and provide straightforward solutions. Brand messaging and imagery needed to be hopeful and optimistic, focusing on feelings of reassurance and familiarity in order to build community trust and support.
