Lark
Creative Direction, Graphic Design, Copywriting
Branding, Marketing, Advertising, UI/UX, Editorial
The PROJECT
Solo travel can be a daunting adventure, especially for women. Lark is a travel company that helps make traveling alone an easy and enjoyable experience. Catering to women exploring Europe, Lark provides all the tools necessary to plan, experience, and document the solo trip of a lifetime.
The STRATEGY
The Lark branding process took into account that the final system needed to include a vast amount of materials including guidebooks, translating apps, itineraries, and more. Research began with an in-depth audit of the competitive landscape, leading to the brand’s core values of exploration, femininity, and expansiveness. These foundational elements are directly reflected in the brand’s logo, color palette, and typographic styles, allowing for an overall impression that directly inspires the organization’s target audience.
