If you think of Tiffany’s blue boxes, Veuve Cliquot’s orange labels, Starbucks’ green straws, or Louboutin’s red-bottomed heels, it’s easy to see that color is more than just a visual element. It’s a powerful tool that shapes perceptions, evokes emotions, and influences decisions.
Read MoreApple or Andriod? Taylor Swift or Donald Trump? Ariel or Cinderella? How is it that certain organizations, individuals, and characters can command the total undivided devotion of their followers? What is it about these brands that inspire such absolute loyalty? And how can we harness that power as we create our own brands? The answer lies in brand archetypes.
Read MoreHow do you know when it’s time to refresh your brand’s image? Here are some things to watch for when trying to decide if it’s time to rebrand.
Read MoreThe visual component of branding is only one part of the equation. Check out this post to see what branding actually means.
Read MoreEveryone wants their brand to be memorable. Here’s what you need to make that happen.
Read MoreEver wonder what exactly goes into professional logo design? Take a look inside my personal process and learn more about how I like to run my business.
Read MoreI think there is an unspoken idea that’s permeated the design world that says the most successful, admired, and authentic designers are the ones who work with up and coming hipster brands, drink buckets of coffee while wearing thick-rimmed glasses, and are highly accomplished in hand lettering / photography / illustration / whatever fine art genre fits the bill. In a way, I think we all aspire to be these people, but what happens when that picture isn’t true to who you are as a person?
Read MoreEvidently, there are scores of us out there feeling like frauds. In fact, the sheer amount of information available on Imposter Syndrome should prove that we’re not alone in feeling like we have no clue what we’re doing. Hopefully, today's journal entry can help shed some light on the problem and help you find some coping mechanisms so that you can go out into the world feeling bright, shiny, and confident!
Read MoreSocial Media – as much as we complain about its influence, it cannot be ignored. The reality is that social media is integral to building your brand. Without it, you're most likely not going to get very far. Today, learn the basics you'll need to get your channels up and running!
Read MoreIs speaking in public difficult for you? Do you hate presenting your work? Follow these simple and effective steps to conquer your fear and improve your presentation skills. After all, practice makes perfect!
Read MoreExpertise is a trap! In this day and age, modern technology enables us to master any skill we desire. So, how do you stand out when every field is oversaturated with experts? Read today's journal entry for more specifics and all the dirty details!
Read MoreHave you ever gotten anxious over how to respond when someone asks you what you do for a living? I'm betting most of you know what I'm talking about. Thankfully, there's a way to never feel that sort of panic again – it's called the elevator pitch – and you can read all about it right here.
Read MoreDo you spend too much time in the studio?
Read MoreWe've all had creative disagreements. Here's how to prevent them from getting out of hand.
Read MoreEver survived a nightmare critique? Make sure it never happens again using these tips I learned at the Revolve Conference.
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