The visual component of branding is only one part of the equation. Check out this post to see what branding actually means.

Stefani WilkensDecember 12, 2018branding, graphic designComment

What Makes A Memorable Brand?

Everyone wants their brand to be memorable. Here’s what you need to make that happen.

Stefani WilkensNovember 28, 2018graphic design, branding, brand, brand experienceComment

My Logo Design Process

Ever wonder what exactly goes into professional logo design? Take a look inside my personal process and learn more about how I like to run my business.

Stefani WilkensMay 10, 2018graphic design, design, freelance, process, design process, logo, identity, wordmark, lgoomark, brandingComment

Finding My Place

I think there is an unspoken idea that’s permeated the design world that says the most successful, admired, and authentic designers are the ones who work with up and coming hipster brands, drink buckets of coffee while wearing thick-rimmed glasses, and are highly accomplished in hand lettering / photography / illustration / whatever fine art genre fits the bill. In a way, I think we all aspire to be these people, but what happens when that picture isn’t true to who you are as a person?