If you think of Tiffany’s blue boxes, Veuve Cliquot’s orange labels, Starbucks’ green straws, or Louboutin’s red-bottomed heels, it’s easy to see that color is more than just a visual element. It’s a powerful tool that shapes perceptions, evokes emotions, and influences decisions.
Read MoreApple or Andriod? Taylor Swift or Donald Trump? Ariel or Cinderella? How is it that certain organizations, individuals, and characters can command the total undivided devotion of their followers? What is it about these brands that inspire such absolute loyalty? And how can we harness that power as we create our own brands? The answer lies in brand archetypes.
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